30 Oct 7 Tips for Offline Marketing
Follow our ideas and tips for great offline marketing.
Make most of your business cards. From the design to the contact details your business card is an important piece of marketing material. Perfect to hand out at meetings and networking events, always have a few ready to give out! (take a look at our portfolio here for some inspiration.)
The same can be said for your company’s branded material. These include cards, pens, brochures or letter heads. Be sure to focus on your company’s services or product, making sure the copy and design is well thought through.
Make your printed materials stand out. It goes without saying, produce boring or ugly marketing materials and you will get nowhere in gaining prospective clients. So make sure they make a statement in presenting your brand message.
Gifting to clients. Show that your company really cares about its customers and clients by sending a well designed and thoughtful personalised gift. Or reinforce your company values by donating to charity on your clients behalf.
Networking is ideal for referral based business, so make yourself aware of the relevant business networking opportunities in your area and attend as much as you can.
Speak to relevant journalists. One way of getting interest in your new business is by creating relationships with journalists without making a PR pitch. Try chatting at business events, meetings or any social opportunities you may come across.
Make the most of trade shows. Whether you are attending or displaying at a show make sure your primary aim of your business is stated. Your promotional materials and agenda will need to change depending on your objective, be it to acquire contacts in a particular field or to gain business leads.
For further tips from SCA, see our tips on SEO here.