09 Dec Brands showing their charitable side for Christmas
So the saying goes the world over, ‘Christmas is a time for sharing and caring’ and no brands adopt that better this year than Sainsbury’s and John Lewis. Both brands are showing their charitable side this Christmas by aligning their marketing strategy with charitable organisations, Age UK and Save the Children.
There is always a buzz around the John Lewis Christmas advert and this year they didn’t disappoint, melting the hearts of everyone everywhere with a story of a lonely old man on the moon and inquisitive Lily and her telescope. The message is to ‘show someone they are loved this Christmas’ and by partnering up with Age UK John Lewis aim to ‘help some of the million older people who will go for a month without speaking to anyone.’
While John lewis adverts have been hailed as the best over the years, this year they had some stiff competition from Sainsbury’s Christmas ad. With Mog the cat who stole the hearts of everyone in her ‘Christmas Calamity’. Written by Judith Kerr but brought to life in an animated short film by Sainsbury’s the story shows Mog coming to the rescue when everything goes wrong on Christmas in the Thomas Household. Alongside the advert Sainsbury’s are selling a stuffed toy of Mog as well as the printed book, with profits going towards Save the Children’s literacy campaign- to improve child literacy in the UK.
Which advert is your favourite? Tweet us at @stikchikagency!