23 Oct The evolution and survival of logos over time
Logos are an iconic part of a brand’s image and companies that grow through the decades, usually their brand image and logo has to evolve with them.
We recently read a blog by Hongkiat who showcased the evolution of 25 popular brands and as designers of logos ourselves we noticed that a good comparison of two logos that have evolved over time are the big soft drink competitors Coca Cola and Pepsi.
Although some may think Coca Cola’s iconic red brand colour and fancy sans serif typeface has always been a part of the brands image, contrary to popular belief in 1886 it actually appeared to be a dull font type of its name in black. It wasn’t until the 1900’s that it introduced its famous script writing in which is now synonymous with its brand. For coke there were many variations of its logo with the typeface staying constant, but all that changed was the introduction of brand colours red and white.
Controversially Pepsi’s first ever logo in 1898 was a red script on a white background not dissimilar to Coca Cola’s current logo. It wasn’t until 1950 that Pepsi separated itself from the similar brand red colour of Coca Cola by introducing a bottle cap to their design with the colours of red, white and blue. Now Pepsi have evolved their logo into a recognisable icon, stylizing the bottle cap into a rounded shape with coloured stripes that stands alone alongside its name.
These two brands evolving and changing is a prime example of how a brands logo survives and if one brand threatens another on a similar branding design they adapt and change to stay on top. To see our logo designs head on over to our porfolio here, to see the other popular brand logos on Hongkiat’s blog click here.